Monday 8 May 2017

A Success Story Of Swarovski From 1895 Till Today


The success story of the Swarovski crystals really started in 1895 when it opened its factory in the heart of the Austrian Tyrol. It is in this remote place that the mechanization of the manufacture of Swarovski crystals begins. These are primarily intended for optical work, since these were lead crystal prisms, which perfectly separate all the colours of the rainbow.

Little by little, the name Swarovski became a reference in the world of optics. At the time, the symbol of the company was Edelweiss. In 1920, D. Swarovski extended his activities to the size of optical lenses, and diversified his activities in this field: binoculars, glasses, polarized lenses.

The death of its founder in 1956 does not slow down the rise of society, which remains at the forefront of innovation and is constantly diversifying. However, it was not until the 1970s that Swarovski became interested again in fashion and jewellery, and created its first decorative objects and hence now we all know fashion jewellery Swarovski.

The first crystals are devoted to the art of the table, notably the famous Swarovski mouse, which was originally designed to be the foot of a candle holder. Today, collectors from all over the world tore away his creations. The very first animal is Today Swarovski is more than £2.22 billion of turnover in 2001, more than 26,100 employees, representations in 120 countries, 2,200 points of sale throughout the world.

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